CCDA - Marketing Plan

Categorical Resources:

1.      CCDA Affiliates

a.       IL/Chicago area

b.      Recent CCDA Institutes

                                                                                                              i.      Kid Works – Santa Ana, CA

                                                                                                            ii.      Denver

Individual Resources:

1.      Churches

a.       Willow Creek

                                                                                                              i.      Alan Bibbs

                                                                                                            ii.      Proprietary Connections/affiliate opportunities

b.      The Journey

                                                                                                              i.      Josh Wilson/Dave Wise

2.      Colleges

a.       WheatonCollege

                                                                                                              i.      Office of Christian Outreach

                                                                                                            ii.      Summer Mission Projects (GUP, SMP)

                                                                                                          iii.      Honeyrock

b.      North ParkUniversity

c.       Moody

3.      Christian Private Schools

a.       Community Service Requirements

4.      Individual Recommendations

a.       WickerPark Community Association

b.      Lutheran Social Aid

5.      Other Organizations:

a.       Leadership Foundation

Action Items:

1.      CCDA Webpage Highlight

a.       Front Page

2.      CCDA Monthly Newsletter

3.      Christian Volunteering Widget

Brainstormed:

1.      Google Adwords – too expensive

2.      Sponsored Links –            ‘’

3.      Craigslist – Chicago

4.      Banner/sidebar configurations Myspace?