HLIC/CV Marketing Plan

HLIC/CV

Marketing Plan

Target:          

1. HLIC Partner Ministries and organizations

2. Non HLIC ministries and organizations

3. Potential Volunteers

Focus:            

1. To bring organizations a resource to post their volunteer opportunities.

2. To provide potential volunteers with a free resource for volunteering.

Sources

1. Free online ads i.e. Craigslist.org (currently using)
2. Mailings & phone calls to Partner Ministries
3. Christian Newspaper Ads (pending future approval)
4. Booths at venues HLIC has been asked to participate in.
5. College fairs
6. Flyers to be posted on church bulletin boards
7. Church announcements
8. Addition to current HLIC Marketing material (pending future approval)
9. Emails to websites who currently post opportunities on their own sites so that they can get more exposure.
10. Networking at special events, conferences etc…
11. Personal contacts with ministry leaders.

Follow-up

Each time we meet someone and develop a contact we will conduct follow up calls within 48 hours to finalize any details. All calls will be followed by an email detailing the conversation.