Marketing Plan
CityConnexx 2007-2008
“Revised”
Youth Group Marketing
1. Quarterly email blasts to YPN partners signing up their ministry with christianvolunteer.org.
Goal: 200 on our Ministry Partners list
Major:
o Dare to Share
o NASS (Street Schools)
o Teen Challenge
o Whiz Kids
o Compassion
Minor:
o Confluence
o Re-Creation Unlimited
o Restoration Christian Fellowship
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o His Love Fellowship
o North Springs
o South Oak Baptist
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7. Content items: 10 seminars, 10 videos, 30 documents
8. Marketing outcomes:
o Compassion partnership integrate CV.org into their site
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o National Director to make calls & follow-up
o Mail out brochures: 2100 nationally plus 160 to existing partners
o Attend 3 youth conferences to promote
o Send first email to their contacts
o Contact list enter into database
- Research and recruit people to assist in locating and contacting potential teams and host sites
- Research through personal contacts and other networking agents
- Recruiters send contact information to national director and mail brochures and add to database
- Recruiters call/follow-up on their leads
- Ministry Partners advised of CityConnexx and includes email reply link for those interested in participating
- E-mail Ministry Site overview and Ministry Site Application to those who reply
- Collect Ministry Site Applications, (explain doctrinal issues,)
- Call/follow-up with each ministry site applicant to make sure they are qualified and able to host a group
- Confirm and approved Ministry Sites with Amin for record/file
o Form includes cities they are interested in, dates, ministry/project match/questionnaire
2. Admin processes Pre-Registration Form and sends Confirmation Letter 1 and Receipt 1 to Youth Group
o Letter advises we are working on a match of city, date, ministry and project and will contact them once confirmed
o Letter includes reminder that Final Registration Form (Step 2) and payment is due 30 days before arrival and that the Medical Forms (Step 3) are due onsite when they arrive
o Inform Youth Group and Ministry Site of progress, work out details, changes etc.
o Once finalized, forward details to Admin
- Letter includes Ministry Site contact information, recommended schedule, FAQs and/or CC Guidelines for Youth Group Leader
o Letter includes Youth Group Leader contact information, youth group questionnaire, recommended schedule, sample devotionals, and CC Guidelines for Ministry Site
- Follows-up with Ministry Sites until their Agreements are returned
- Due 6 weeks before their arrival date so it is done before they send their Final Registration Form (Step 2) and payment which is due 30 days before arrival to site
- Oversees process and steps in as needed to make sure it is done by deadline and that Youth Group is content with their final schedule and meal plan
- Collects final schedule and meal plan from Ministry Site Coordinator and forwards to Shelley for record/file
o Amin follows-up with groups until their form/payments are in
o Includes reminder of Medical Forms (Step 3) due onsite at arrival
o Includes final schedule and meal plan
o Shelley forwards copy to Jim and Ministry Site Coordinator for their record/use
o Payment includes optional meal if selected by youth group
o Includes evaluation forms, youth group shirts, chaperone gifts